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Aitchmark

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The First Spin? [Apr. 18th, 2011|11:35 am]
Aitchmark

In 1066, William the Conqueror invaded England. As he arrayed his forces on the landing beach, he fell off his horse.  This was a time in which even the smallest event could be--and was--interpreted as an omen; William falling off his horse sent a ripple of concern through the men who saw it. Was this a bad omen, even the worst possible? Would their commander fall in battle? William stood up smiling and offered his own interpretation-- telling the assembled troops to see how eager England was to embrace her new King...

They relaxed and won the Battle of Hastings. In a later battle, William fell off his horse again, injured himself, and died.

Leaving omens aside--please!--this is the earliest example of political spin I can think of. Too bad it worked; we've been cursed with it ever since.

Can anyone think of an older example?

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Comments:
[User Picture]From: brownkitty
2011-04-19 12:45 am (UTC)
There are plenty of religious examples.
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